• Mass Communication Theory: an Introduction

    Mass Communication Theory: an Introduction

    Denis McQuail

     25,00 €

    Mass Communication Theory: an Introduction de Denis McQuail.
    Sage Publication. Reino Unido, 1994, 416 págs. B.

    McQuail’s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail’s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

    ✅ Livro sem marcas, assinaturas ou sublinhados.

    AdicionarDone
  • Introduction to Communication Studies

    Introduction to Communication Studies

    John Fiske

     15,00 €

    The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske’s study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.

    Ler maisDone
  • Culture, Media, Language

    Culture, Media, Language

    Stuart Hall

    15,00 €

    The Center for Contemporany Cultural Studies has played a pioneering role in the development of cultural studies. Culture, Media, Language by bringing together old and new work from the Centre, charts both the Centre’s relation to the wider intellectual debates within cultural studies as well as the theoretical changes in its approach to its own…

    Ler maisDone
  • Living Room Wars

    Living Room Wars

    Ien Ang

     10,00 €

    Living Room Wars – Rethinking Media Audiences for a Postmodern Worldde Ien Ang.
    Routledge. Estados Unidos da América, 1996, 208 págs. B.

    Living Room Wars brings together Ien Ang’s recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.

    Living Room Wars highlights the inherent contradictions of a `politics of pleasure’ of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women’s fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

    📝 Sublinhados a lápis

    AdicionarDone
  • Media Culture

    Media Culture

    Douglas Kellner

     20,00 €

    Media Culture: Cultural Studies, Identity and Politics Between The Modern and the Postmodern de Douglas Kellner.
    Routeledge. Londres, 1995, 357 págs. B.

    Media Culture develops methods and analyses of contemporary film, television, music, and other artifacts to discern their nature and effects. The book argues that media culture is now the dominant form of culture which socializes us and provides materials for identity in terms of both social reproduction and change. Through studies of Reagan and Rambo, horror films and youth films, rap music and African-American culture, Madonna, fashion, television news and entertainment, MTV, Beavis and Butt-Head, the Gulf War as cultural text, cyberpunk fiction and postmodern theory, Kellner provides a scries of lively studies that both illuminate contemporary culture and provide methods of analysis and critique.

    Many people today talk about cultural studies, but Kellner actually does it, carrying through a unique mixture of theoretical analysis and concrete discussions of some of the most popular and influential forms of contemporary media culture. Criticizing social context, political struggle, and the system of cultural production, Kellner develops a multidimensional approach to cultural studies that broadens the field and opens it to a variety of disciplines. He also provides new approaches to the vexed question of the effects of culture and offers new perspectives for cultural studies.

    Anyone interested in the nature and effects of contemporary society and culture should read this book. Kellner argues that we are in a state of transition between the modern era and a new postmodern era and dial media culture offers a privileged field of study and one that is vital if we are to grasp the full import of the changes currently shaking us.

    ✅ Livro sem marcas, assinaturas ou sublinhados.

    AdicionarDone