Marketing Communications

Chris Fill

35,00 

Título: Marketing Communications
Autor: Chris Fill
Edição: Prentice Hall Europe
Ano: 1998
Páginas: 656
Encadernação: Mole
ISBN: 0-13-010229-6
Obs.: Com assinatura de posse.

 

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SINOPSE
There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm


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