Living Room Wars

Ien Ang


Título: Living Room Wars
Autor: Ien Ang
Edição: Routledge
Ano: 1996
Páginas: 208
Encadernação: Mole
Título Completo: Living Room Wars – Rethinking Media Audiences for a Postmodern World
ISBN: 0-415-12801-3
Obs.: Com sublinhados a lápis.

Categorias: , Etiqueta:

Living Room Wars brings together Ien Ang’s recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure’ of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women’s fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.


Ien AngMay Ien Ang é professora de Estudos Culturais no Instituto de Cultura e Sociedade da Universidade de Western Sydney (UWS), Austrália, onde foi diretora fundadora e actualmente é professora do ARC. É, também, membro da Academia Australiana de Humanidades. As suas principais áreas de investigação são os media, o consumo cultural, o público e a política de identidade Ien Ang doutorou-se, em 1990, pela Universidade de Amsterdão. De entre as suas publicações destacam-se: “Watching Dallas: Soap Opera and the Melodramatic Imagination” (1985), “Living Room Wars: Rethinking Media Audiences for a Postmodern World” (1996) e “The SBS Story” (2008).